诗莉莉度假酒店 Shilili Boutique Hotel

Since its birth, shilili brand has aimed at the vacation and leisure needs of China's huge emerging middle-class young groups. It has built a romantic honeymoon boutique hotel in the resort with the most beautiful scenery, the most pleasant climate and the most suitable for leisure in China, so as to "reduce pressure" for the middle class living in busy cities and create a romantic residence for the new generation of 8090 lovers, couples and young families. In just three years, shilili has outlined the brand development pattern of Lijiang Shuhe, Lugu Lake, Dali Shuanglang, Guangxi Yangshuo and other places, becoming one of the few B & B brands with 10 + inns in the domestic B & B industry.
In this brand upgrade, in view of the limitations of Shilili's original brand positioning "Pan honeymoon" on its future development, we have given Shili a new brand positioning "resonance of love and beauty" to win the attention of a wider range of consumers. After determining the brand positioning, find the emotional link symbol matching its brand story - Mermaid. The name "poem Lily" has aroused too much curiosity. Who is she? So we chose the mysterious Mermaid, who sometimes surfaced and watched the happy people, as the symbol of poem lily. As a household image written by Andersen, the mermaid is a symbol of love. The image of the mermaid is deeply rooted in the hearts of the people. With seaweed like hair and beautiful body shape, it is the embodiment of beauty. The illustrated paintings of stars, hands and roses create and set off a romantic scene for this story of love and beauty. Rose Gold represents Lily's light and luxurious quality, and quiet purple highlights the gentleness and calmness of modern women.
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诗莉莉品牌自从诞生起，便瞄准中国庞大新兴中产阶级年轻群体的度假休闲需求，在中国风景最美、气候最宜人、最适合休闲的度假胜地，打造极具浪漫气息的蜜月精品酒店，为生活在忙碌城市的中产阶级“减压”，为新一代8090的恋人、夫妻和年轻家庭营造浪漫栖居地。短短3年间，诗莉莉已经勾勒出丽江束河、泸沽湖，大理双廊，广西阳朔等地的品牌发展格局，成为目前国内民宿行业拥有10+家客栈的极少数民宿品牌之一。

在本次品牌升级中，针对诗莉莉的原品牌定位“泛蜜月”对其未来发展造成的局限性问题，我们为诗莉莉赋予了新的品牌定位“爱与美的共鸣”,以取得更广泛的消费人群的关注。在确定品牌定位后，找到与其品牌故事相匹配的情感链接符号 —— 美人鱼。“诗莉莉”这个名字引起太多的好奇，她到底是谁？于是我们选择了神秘的美人鱼，时而露出水面，静观幸福的人，作为诗莉莉的象征。美人鱼作为安徒生笔下家喻户晓的形象，是爱情的象征。美人鱼的形象深入人心，如海藻般的头发，曲线优美的身形，是美的化身。以星空、牵手和玫瑰的插图绘画，为这段爱与美的故事营造、烘托了浪漫的场景。以玫瑰金代表诗莉莉的轻奢品质，以静谧紫突出现代女性的温婉和沉稳。