SPD是一家以设计为基础的品牌创意工作室。
过去几年，我们以「 C&S陈宋品牌顾问」的身份参与过很多知名品牌设计工作，接下来我们将以更为清晰的理念与方法，透过创意让品牌与未来连接，这是我们设计的目标，也是我们创作力的来源。SPD将与客户共同思考品牌的下一个时代，设计体验与消费场景。

SPD (Song&Partners Design) is a design&creative studio. Over the past few years, we, in the name of C&S Brand Consultant, have engaged in brand design for many well-known brands. Next, we will be devoting to building brands for tomorrow, with clearer concept&methods, and through creativity, to create connections between brand and future, which is the goal of our design and the source of our creativity. SPD, together with our customers, will be going deep to re-think how to build a brand of the future, as well as design experience and consumption scenarios.

SPD 理念

Simple for Next. 简洁，更富预见性

SPD对设计始终抱持简洁的理念，因为以简洁为目标的思考，可以令我们更容易看清本质，也更有机会洞见未来。每一个设计，不止停留于当下的需求，更是对方向和下一个目标的审视与判断。

SPD has been holding the concept of simplicity in design. As we believe that simplicity is a thoughtful approach to better design, it stays true to the essence, and connects to the future. A good design is not limited to the current needs, it’s more about an insight to future.

SPD 方法

FOCUS / CREATE 先做减法再做加法

SPD有一个非常重要的设计整理法，就是先做减法，从纷繁复杂的环境中剥茧抽丝，看清本质；然后聚焦核心价值，使用创意与设计的手法，令品牌与公众的沟通更加行之有效。

SPD’s approach is to remove the non-essential and remain to the essence. Focusing on the core value, and using creative design techniques to convey the brand idea to the masses more effectively.

SPD 团队

Small and Smart 保持探索的小型工作室

SPD试图保持更具灵活性与探索性的工作室模式。这会令我们有更多时间和精力投身于设计与创意本身，也可以对新鲜的想法始终保持热情。扁平化管理是我们所一直推崇的，让决策更简单，以令更多的资源可以向核心工作倾斜，就是我们的管理之道。

SPD studio adopts an operating model that is more dynamic, more flexible, and less structured, which frees us up to devote more time and energy to the design itself. We have been advocating flat management to have the flexibility and speed to quickly make decisions and get work done more effectively.

SPD 创始人 / 艺术总监 Art Director

宋博渊 / Song Boyuan

深圳市平面设计协会（SGDA）| 第九届主席
Shenzhen Graphic Design Association (SGDA) | President.
日本京都艺术大学 | 艺术学硕士
Kyoto University of the Art | Master of Fine Arts.

宋博渊九十年代赴日，于日本京都艺术大学留学，先后取得视觉传达学士/艺术学硕士学位，在日本留学工作生活十年。二〇〇八年归国后加入国内著名设计公司，二〇一五年创立「陈宋品牌顾问」，二〇二一年更名为「宋与伙伴」。宋与伙伴品牌设计团队致力于为优秀的中国企业提供品牌设计服务，曾服务于华润慈善、万华麓湖、魅族、vivo、深圳设计周等诸多行业的众多知名品牌，设计作品也曾荣获日本富山海报三年展、中国GDC设计奖、香港亚洲最具影响力设计大奖等诸多奖项，获得客户与业内的广泛认可与好评。从二〇一三年开始，宋博渊曾历任深圳市平面设计协会理事、秘书长、常务副主席、第九届主席等职务，担任海内外诸多设计奖项评审，在社会与专业纬度发挥着积极的影响与推动作用。

Mr. Brian Song got his Bachelor’s Degree in Visual Communication and his Master’s degree of Arts from Kyoto University of Art and Design. He studied and lived in Japan for a decade. After coming back to China in 2008, he joined CSH Design. Then, Mr. Brian Song re-organized the company to be C&S Brand and he holds the position of Partner / Creative Director, serving many clients all over the world including the OCT, China Resources, OPPO, VLM Airlines (Belgium), Tokushu Tokai Paper (Japan), Hanssem (Korea) and so on. His Projects have won various awards such as International Poster Triennial in Toyama (Japan), GDC Award (China), Design for Asia (DFA) Awards (Hongkong) and so forth. Mr. Brian Song focuses on the integration development of design ideas and contemporary arts. He is participating and promoting the ‘aesthetic practice of art, culture and lifestyle’ under multiple identities of a designer, a curator and an artist.

info@spd.studio
+86 755 2220 4866

ADDRESS
Room 302, Building A3, North District, Overseas Chinese Town Creative Park, Nanshan District, Shenzhen, China.
深圳市南山区沙河街道华侨城创意文化园北区A3栋302号

ACCESS
自驾｜定位「华侨城创意文化园」本区开放停车场
地铁｜地铁2号线「侨城北站」 A出口，步行400米

www.SPD.studio