蘭樾坊 LANYUEFANG

Lanyuefang is a high-end humanistic elegant residence built by Tiandiyuan real estate for urban elites. The architectural design of the project takes the new Chinese aesthetic style as the keynote and pays attention to the landscape techniques of oriental gardens. We find inspiration from the case name, take "flower window" as the concept, construct visual symbols with the design of "Yue", excavate the intention symbols in Chinese traditional culture, and redesign them with modern methods to show the elegant, simple and concise brand visual system.
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蘭樾坊是天地源地产为城市精英打造的高端人文雅居大宅，项目的建筑设计以新中式美学风格为基调，注重东方园林的景观手法。我们从案名中寻获灵感，以“花窗”为概念，以“樾”字的设计构建视觉符号，挖掘中国传统文化中的意向符号，用现代的手法加以重新设计，展现优雅、简约、凝练的品牌视觉系统。