iQOO

IQOO is a sub brand of vivo. The brand name comes from "I quest on and on", which implies the brand connotation of "pursuing and attacking". IQOO logo adopts geometric simple modeling design, combined with the symbolic meaning of the start key, to open the brand's exploration of unlimited performance and vision for the future, and share the ultimate performance with everyone.
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iQOO是vivo旗下的子品牌，品牌的命名源自“I Quest On and On”，寓意着“追求不止、进击不止”的品牌内涵。iQOO 标志采用几何简约造型设计，结合启动键的符号含义，开启品牌对无限性能的探索及对未来的憧憬，与所有人一起分享性能的极致。

Art Director: Boyuan Song
Designer: Tiga/Mengjia/Yiliu
Year: 2021
Client:  vivo