银通前海金融 CMBFAE

CMB Qianhai financial assets trading center (hereinafter referred to as CMB Qianhai Finance) is a financial assets trading platform registered in Shenzhen Qianhai in 2015 with the approval of Shenzhen Municipal Finance Office and jointly funded by China Merchants Group and China Merchants Bank. With the help of Qianhai's policy advantages and Internet technology, the company provides cross-border financial asset trading services for institutional members and individual investors to build an open cloud wealth management platform. CMB Qianhai finance was awarded as a key financial project at the unveiling ceremony of Guangdong Qianhai Shekou Free Trade Zone on April 27, 2015.

CMB Qianhai finance has the background of two major shareholders of China Merchants Group and China Merchants Bank. It hopes to rely on the strong brand influence of China Merchants Department to extend China Merchants culture and establish the brand association between CMB Qianhai finance and the two major enterprises. Therefore, the logo uses the common brand attribute "m" of the investment promotion department as the core symbol, which means to inherit the strength and culture of investment promotion. At the same time, "m" as the core symbol constitutes the word "public", which means everyone. The overall upward form gives people the trend of forward development, implying that CMB Qianhai finance keeps on growing and exploring, and never forgets to move towards first-class faith. In the choice of color, representative gold and blue are selected. Gold represents wealth, which not only reflects its financial industry attribute, but also cleverly inherits the main brand color of China Merchants Group. Blue is the logo color before brand remodeling, which represents the industry attribute of Internet finance. In addition to bold and subversive graphic design, appropriate retention can also maintain the original customer's memory of the brand. The color collision of gold and blue implies a variety of interpretations of "cooperation". It is not only the cooperation between the two major shareholders of China Merchants Group and China Merchants Bank, but also the link between financial expertise and Internet expertise, but also the win-win transaction between service providers and consumers.
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银通前海金融资产交易中心（简称银通前海金融）是2015年经深圳市金融办批准，由招商局集团和招商银行共同出资，在深圳前海注册设立的金融资产交易平台。公司借助前海政策优势，利用互联网技术，面向机构会员和个人投资者，提供跨境金融资产交易服务，打造开放的云端财富管理平台。银通前海金融于2015年4月27日在广东省前海蛇口自贸区揭牌启动仪式上被授牌为重点金融项目。

银通前海金融拥有招商局集团以及招商银行的两大股东背景，希望依靠招商系强大的品牌影响力，将招商文化得以延伸，建立银通前海金融与两大企业的品牌关联。因此标志用招商系共同的品牌属性「M」作为核心符号，意为传承招商的实力与文化，同时「M」作为核心符号构成了「众」字，众即人人，整体向上的形态给人前进发展的态势，寓意着银通前海金融生生不息、探索不息，始终不忘迈向一流的信仰。在色彩的选择上，选取了具有代表性的金色和蓝色。金色代表财富，不仅体现了其金融的行业属性，也是巧妙的继承了招商局集团的品牌主色。蓝色则为品牌重塑前的标志颜色，代表着互联网金融的行业属性，除了大胆颠覆性的图形设计，适当的保留也可以维持原本客户对品牌的记忆点。金和蓝的色彩碰撞，寓意着多种「合作」的解读，既是招商局和招商银行两大股东的合作，也是金融专业技术与互联网专业技术的链接，也是服务方与消费方的交易共赢。