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月之泉  MOON SPRING


Yuezhiquan, the first international standard hot spring health maintenance place and world-class hot spring health spa resort destination in China, covers an area of 500 mu. Relying on the unique and combined resources such as selenium rich hot spring, selenium rich organic agriculture, Mingyue Mountain and Zen culture, the project introduces the international top resort brand, and becomes a comprehensive international hot spring health resort by relying on hot spring health treatment center and Longping organic agriculture Mingyue Mountain demonstration area. The brand image of yuezhiquan takes Zen culture as the background, and is committed to creating a cultural temperament of "quiet mountain, joyful body, clean water, moist heart, mind and environment, and accessible spirit". The design of the brand logo is intended to create a huge internal force, so that the body and mind can reach a state of natural peace, comfort and comfort. Window and moon, square and round, mountain and water, rigid and soft, body and heart, hold body and experience the world, cultivate heart and mind. "Mountain, spring, Zen and agriculture" correspond to different health care systems, and "Junshan, Yingyun, Jingshui, Jiaoyue, Jingwu, Yaju, lingzen and self-cultivation" are used as auxiliary patterns to enrich the brand image system.
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月之泉,中国首家国际标准的温泉健康保养地及世界级温泉养生Spa度假目的地,面积达500亩。项目依托富硒温泉、富硒有机农业、明月山、禅宗文化等具有唯一性和组合优势的资源条件,引入国际顶级度假酒店品牌,并依托温泉康疗中心、隆平有机农业明月山示范区等,成为综合性国际温泉养生度假区。月之泉的品牌形象以禅宗文化为背景 ,致力于打造出“山致静,欣然于身。水致净,润泽于心,心致境,通达于灵”的文化气质。品牌标志的设计意在塑造一股巨大的内在力量,让身心达到自然安宁、惬意舒适的状态,行也安然,坐也安然。窗与月,方与圆,山与水,刚与柔,身与心,持身涉世,修心和意。以「山、泉、禅、农」对应不同的养生系统,以「峻山、盈云、净水、皎月、精物、雅居、灵禅、修身」作为辅助图案,丰富品牌形象系统。

Art Director: Song Boyuan
Designer: Jianjian / Tiga
Year: 2016
Client:  Guangdong Foreign Construction.广东外建





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