南山戏剧节

anshan Drama Festival is a local drama brand founded in 2017 in Shenzhen. Relying on the platform resources of National Drama Festival, professional drama teams are invited to hold several outdoor drama carnivals to promote the development of drama culture in Shenzhen and empower "cultural Nanshan". We focus on "everyone is a drama", take facial makeup (mask) as a concrete label of the role, and then express it with interesting hand-painted performance and a series of main visual expressions: life is drama, drama is life, and the story on the stage is a bit of daily life.
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南山戏剧节是深圳于 2017 年创办的本土戏剧品牌，依托国家级戏剧节平台资源，邀请专业戏剧团队举办多场室外戏剧嘉年华演出，推动深圳戏剧文化发展，为“文化南山”赋能。我们聚焦“人人都是戏剧”，将脸谱（面具）作为角色的一种具象化的标签，再以趣味性的手绘表现，以系列主视觉表达：生活即戏剧 、戏剧即生活 ，舞台上的故事即日常中的点滴。

Art Director: Boyuan Song
Designer: Tiga
Year: 2021
Client:  BRANDOR COFFEE