花还开美容院品牌  HUAHAIKAI  BEAUTY SALON

Huahuankai is a deep skin care product with cell technology and scientific and technological freckle removal as the core efficacy. Through independent research and development of technology patents, we hope to bring whitening and skin care effects to Asian women of different ages. With the development of huahuankai organization covering the whole country, huahuankai needs a new brand image to establish closer "communication" with consumers. We try to find a balance between science and technology and humanities, study each (unique) skin story, and provide consumers with a trusted and safe beauty treatment environment. On this premise, the new brand image is constructed by three visual symbols: flowers, butterflies and harmony, and its scientific and technological attributes are reflected in simple and capable lines.
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花还开是一个以细胞技术、科技祛斑为核心功效的深度护肤产品。透过独自研发的技术专利，希望为不同年龄段的亚洲女性带来美白的护肤效果。随着花还开机构的发展版图覆盖到全国，花还开需要一个新的品牌形象与消费者建立更密切的“沟通”，我们尝试在科技与人文之间找到⼀个平衡点，研究属于每个⼈独特的⽪肤故事，为消费者提供⼀个值得信赖与安⼼的美疗环境。在这个前提下，新品牌形象由花朵、蝴蝶、和谐三个视觉象征符号构建，以简约干练的线条体现其科技属性。

Art Director: Song Boyuan
Designer: Tiga / Luhuiyun.
Year: 2019
Client:  HUAHAIKAI Beauty Salon.