西安国际时尚小镇   FFF TOWN

Xi'an International Fashion town" is a real estate development project of "TANDE". It is located in liangjiatan Wetland Park of Fenghe River in Xi'an high tech Zone. It is expected to establish an area with international vision and competitiveness within 3.1 square kilometers, and build a fashion town with fashion future and humanistic concept. Based on the combination of design and business trends, we focus on the core concept of "fashion, fusion and future" at the brand strategy level, extract the letter F and refine it into "FFF" as the symbol of visual recognition, so as to create a simple and inclusive brand system.
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「西安国际时尚小镇」 为 「天地源」 的一个地产发展项目，位于西安市高新区沣河梁家滩湿地公园内，期望在3.1平方公里之中，能够建立一个具有国际视野与竞争力的区域，打造一个时尚未来与人文观念具存的融汇性时尚小镇。基于设计与商业的趋势结合下，我们在品牌策略层面上围绕「 时尚Fashion、融合Fusion、未来Future 」 的核心概念，同时抽取F字母，提炼为 「 FFF 」 作为视觉识别的符号，塑造简约又具有包容性的品牌系统。

Art Director:Song Boyuan
Designer: Tiga
Year: 2018
Client:  TANDE. 天地源