岛礼拾趣品牌设计

Daoli Shiqu, located in Haitang Bay, Sanya City, Hainan Province, is a special souvenir shop brand. The brand is positioned as "the grocery store of five designers" and is designed around the brand concept of "discovering surprises and sharing gifts". We have refined a visual symbol "Butterfly", which means "beauty", "Hope", "transmission" and "freedom", and it is also the elaboration of the brand story. We take "Butterfly" as the prototype, think about the brand temperament of "island gift picking fun" and design the core logo of the brand. We also extracted different characters' temperament from the "five heroes" and creatively designed a series of auxiliary patterns to make the brand more full. We apply these elements to the packaging system, guidance system and several parts of space design, vividly shape the soul of the brand, let the brand itself explain its value, and let the brand itself become the carrier and power of its cultural communication.
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岛礼拾趣，位于海南省三亚市海棠湾，一个特别的纪念品贩售店品牌。品牌定位为“五位设计师的杂货铺”，围绕“发现惊喜，分享礼物”的品牌概念展开设计。我们提炼了一个视觉符号“蝴蝶”，寓意“美好”，“希望”，“传递”，“自由”，同时也是品牌故事的阐述。我们以“蝴蝶”为原型，思考“岛礼拾趣”自身涵蕴的品牌气质，设计了品牌的核心LOGO。而我们也从“五位主人公”的身上提炼出不同的人物气质，创意设计了一系列辅助纹样，使品牌内涵更饱满。我们将这些元素应用在包装系统、导视系统、以及空间设计中的几个部分，将品牌灵魂鲜活塑造，让品牌自身去阐述价值，让品牌自身成为其文化传播的载体与力量。