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不懒惰艺术咖啡  BRANDOR COFFEE


Reborn in 2021, BRANDOR®COFFEE takes the notion of "Inspired by Creative Fantasies" as the new concept, integrating imagination and experimentation in the field of coffee, products and space to build a trendy coffee brand driven by the inspiration from fashion and arts. BRANDOR DRIP COFFEE has two different flavors, named “DARKSTONE” and “FLARESPOT”. “DARKSTONE” is a Classic matching, medium and deep roast, Dark chocolate and BlackBerry flavor. “FLARESPOT” is S.O.E( Single Origin Espresso) with a strong taste of flowers and fruits. We have design the logotype for the two names to emphasize the richness of“DARKSTONE”and brightness of “FLARESPOT”. The packaging design emphasizes simplicity, lightness and functional appeal, strives not to be artificial and excessive, and highlights the independent personality with the main tone of black, white and gray.
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BRANDOR®️COFFEE品牌再生于 2021年,以“Inspired by Creative Fantasies 激发创意想象”为全新理念,融合在咖啡、产品和空间领域的想象力与实验性,以时尚和艺术为灵感,打造潮流咖啡品牌。不懒惰的挂耳咖啡有两种不同口味,分别取名“黑石”和“耀”。“黑石”为经典拼配,中深度烘培,黑巧黑莓口味。“耀”是单品SOE,具有浓郁的花果香口感。我们为两款名字做了字体设计,去强调黑石的浓郁和耀的明快。包装设计强调简约明快,功能诉求,力求不做作不过度,以黑白灰的主调突显独立的个性。

Art Director: Song Boyuan
Designer: Tiga
Year: 2021
Client:  BRANDOR COFFEE





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