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艾维岚童颜针 品牌与包装    LOVISELLE 


Avilan Löviselle is the first PLLA "children's face needle" product in China to obtain the national three types of medical devices. The brand concept is "love and courage". We think about taking avilan's English Löviselle as the starting point. Löviselle can be divided and interpreted as lovisa and ELLE. The red line at the bottom of the font expresses a deduction, annotation and emphasis on beauty. At the same time, red is selected as the exclusive impression color of avilan's brand, and red is used to create the symbol of love and courage that belongs to avilan. On the whole, the logo shows a temperament of professionalism, preciseness, technology and beauty. It conforms to the professional attribute of avilan as a medical beauty brand.
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艾维岚Löviselle是国内首个获得国家三类医疗器械的聚左旋乳酸PLLA“童颜针”产品,品牌理念是“爱与勇气”,我们思考以艾维岚英文的LÖVISELLE 为切入点,LÖVISELLE 又可拆分解释为 LOVISA(爱)和 ELLE(美丽),字体底部红色线条则表达了一种对美的演绎、标注及强调。同时选用红色作为艾维岚的品牌专属印象色彩,用红色去打造专属于艾维岚的爱与勇气的象征,从整体看标志更是呈现出一种专业严谨,科技与美的气质。契合了艾维岚作为医美品牌的专业属性。

Art Director: Song Boyuan
Designer: Tiga / 
Year: 2021
Client:  LOVISELLE Technology.




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