SPD STUDIO 宋与伙伴

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	<title>SPD STUDIO 宋与伙伴</title>
	<link>https://spd.studio</link>
	<description>SPD STUDIO 宋与伙伴</description>
	<pubDate>Wed, 14 May 2025 05:02:23 +0000</pubDate>
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		<title>Works</title>
				
		<link>https://spd.studio/Works</link>

		<pubDate>Wed, 14 May 2025 05:02:23 +0000</pubDate>

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︎MEDICINE &#38;amp; BEAUTY &#124; &#38;nbsp;医药美容
The medical, pharmaceutical and medical beauty industries need more concise and clear design, which is a very professional subdivision. With the continuous improvement of biotechnology and medical services, the medical brand symbolizing high-tech and high-quality has become increasingly popular.医疗医药与医美行业更需要简洁清晰的设计，这是一个非常专业的细分领域，随着生物技术与医疗服务的不断提升，象征高科技、高品质的医学品牌也日益深入人心。
	
	
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︎RETAIL&#38;nbsp; &#124; &#38;nbsp;商业消费Brand design has always played an important role in the business field. In today's new consumption track, we understand the brand's needs in e-commerce and social media, and design brand, packaging and retail space conducive to performance growth based on new consumer communication strategies.
品牌设计在商业领域一直扮演着重要角色，在今天的新消费赛道，我们了解品牌在电商与社交媒体方面的需求，基于全新的消费者沟通策略，去设计有助于业绩增长的品牌、包装与零售空间。
	

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︎CORPORATION &#38;nbsp;&#124; &#38;nbsp;企业事业We design logos for enterprises and institutions and provide them with systematic brand visual management norms, which is an important part of modern enterprise management. It can very efficiently establish good corporate credit in front of the public and help to improve the cohesion within the team. 
我们为企事业机构设计标志，并为他们提供系统的品牌视觉管理规范，这是现代企业管理中重要的一环，她可以非常高效的在公众面前建立起良好的企业信用，也有助于提高团队内部的归属感与凝聚力。

	
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︎CULTURE &#124; &#38;nbsp;文化活动
We participate in the design and planning of cultural activities in multiple identities, which is a very meaningful work. It can not only give us the opportunity to try different ideas, but also enable us to contribute to the city and professional community.
我们以多重身份参与到文化活动的设计与企划中，这是一项非常有意义的工作，不仅可以让我们有机会尝试不一样的创意，还可以令我们为城市与专业社区作出贡献。
	

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		<title>Project-HuaHaiKai Product</title>
				
		<link>https://spd.studio/Project-HuaHaiKai-Product</link>

		<pubDate>Thu, 10 Mar 2022 06:39:10 +0000</pubDate>

		<dc:creator>SPD STUDIO 宋与伙伴</dc:creator>

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		<description>
	花还开产品包装 &#38;nbsp;HUAHAIKAI &#38;nbsp;PACKAGE DESIGN

Huahuankai is a deep skin care product with cell technology and scientific and technological freckle removal as the core efficacy. Through independent research and development of technology patents, we hope to bring whitening and skin care effects to Asian women of different ages. The overall design tone of the original product is dark, the brand logo is too concrete, and the overall style has a strong sense of the times. Our design starts with two series for different ages. Zhimei series highlights the classic and elegant style. Zhimeng series bottle body packaging adopts magic color process design, emphasizing the simple and modern sense of science and technology.-花还开是一个以细胞技术、科技祛斑为核心功效的深度护肤产品。透过独自研发的技术专利，希望为不同年龄段的亚洲女性带来美白的护肤效果。原产品整体设计色调偏暗，品牌标志过于具象，整体风格具有较重的年代感。我们的设计从针对不同年龄段的两个系列入手，致美系列突出经典与优雅的格调，致梦系列瓶身包装采用幻彩工艺设计，强调简约现代的科技感。
Art Director: Song&#38;nbsp;BoyuanDesigner: Tiga / Yiliu.Year: 2021Client: &#38;nbsp;HUAHAIKAI Co.,Ltd

	
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</description>
		
	</item>
		
		
	<item>
		<title>Project-AiWeiLan</title>
				
		<link>https://spd.studio/Project-AiWeiLan</link>

		<pubDate>Mon, 14 Mar 2022 12:48:32 +0000</pubDate>

		<dc:creator>SPD STUDIO 宋与伙伴</dc:creator>

		<guid isPermaLink="true">https://spd.studio/Project-AiWeiLan</guid>

		<description>
	艾维岚童颜针 品牌与包装 &#38;nbsp; &#38;nbsp;LOVISELLE&#38;nbsp;Avilan Löviselle is the first PLLA "children's face needle" product in China to obtain the national three types of medical devices. The brand concept is "love and courage". We think about taking avilan's English Löviselle as the starting point. Löviselle can be divided and interpreted as lovisa and ELLE. The red line at the bottom of the font expresses a deduction, annotation and emphasis on beauty. At the same time, red is selected as the exclusive impression color of avilan's brand, and red is used to create the symbol of love and courage that belongs to avilan. On the whole, the logo shows a temperament of professionalism, preciseness, technology and beauty. It conforms to the professional attribute of avilan as a medical beauty brand.-艾维岚Löviselle是国内首个获得国家三类医疗器械的聚左旋乳酸PLLA“童颜针”产品，品牌理念是“爱与勇气”，我们思考以艾维岚英文的LÖVISELLE 为切入点，LÖVISELLE 又可拆分解释为 LOVISA（爱）和 ELLE（美丽），字体底部红色线条则表达了一种对美的演绎、标注及强调。同时选用红色作为艾维岚的品牌专属印象色彩，用红色去打造专属于艾维岚的爱与勇气的象征，从整体看标志更是呈现出一种专业严谨，科技与美的气质。契合了艾维岚作为医美品牌的专业属性。


Art Director: Song&#38;nbsp;BoyuanDesigner: Tiga /&#38;nbsp;Year: 2021Client: &#38;nbsp;LOVISELLE Technology.

	
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</description>
		
	</item>
		
		
	<item>
		<title>Project-lanYueFang</title>
				
		<link>https://spd.studio/Project-lanYueFang</link>

		<pubDate>Tue, 15 Mar 2022 09:15:27 +0000</pubDate>

		<dc:creator>SPD STUDIO 宋与伙伴</dc:creator>

		<guid isPermaLink="true">https://spd.studio/Project-lanYueFang</guid>

		<description>
	蘭樾坊 LANYUEFANG

Lanyuefang is a high-end humanistic elegant residence built by Tiandiyuan real estate for urban elites. The architectural design of the project takes the new Chinese aesthetic style as the keynote and pays attention to the landscape techniques of oriental gardens. We find inspiration from the case name, take "flower window" as the concept, construct visual symbols with the design of "Yue", excavate the intention symbols in Chinese traditional culture, and redesign them with modern methods to show the elegant, simple and concise brand visual system.-蘭樾坊是天地源地产为城市精英打造的高端人文雅居大宅，项目的建筑设计以新中式美学风格为基调，注重东方园林的景观手法。我们从案名中寻获灵感，以“花窗”为概念，以“樾”字的设计构建视觉符号，挖掘中国传统文化中的意向符号，用现代的手法加以重新设计，展现优雅、简约、凝练的品牌视觉系统。
Art Director: Song&#38;nbsp;BoyuanDesigner: Hongchuyan / TigaYear: 2021Client: &#38;nbsp;TANDE GROUP.&#38;nbsp;
	

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/309716a1aa078479f04a5bbfcc906cbe061dcf68d241669643b2e37751a12b68/_-02.jpg" data-mid="136357201" border="0"  src="https://freight.cargo.site/w/1000/i/309716a1aa078479f04a5bbfcc906cbe061dcf68d241669643b2e37751a12b68/_-02.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Project-SZ40Years</title>
				
		<link>https://spd.studio/Project-SZ40Years</link>

		<pubDate>Wed, 16 Mar 2022 00:21:28 +0000</pubDate>

		<dc:creator>SPD STUDIO 宋与伙伴</dc:creator>

		<guid isPermaLink="true">https://spd.studio/Project-SZ40Years</guid>

		<description>
	深圳特区成立四十周年
2020 marks the 40th anniversary of the establishment of Shenzhen Special Economic Zone. After 40 years of wonderful interpretation, Shenzhen has gone through the course of hundreds of years in some international metropolises abroad in 40 years. This is a miracle in the history of world development created by the Chinese people. The logo takes the number "40" and the red star from the national flag element and the heart shape representing "never forget the original heart, care about Shenzhen and care about the country" as the core elements, closely following the theme of the 40th anniversary of the establishment of Shenzhen Special Economic Zone. The rounded treatment of the glyph expresses the stable and friendly temperament and echoes the "inclusive and open" urban character of Shenzhen; The overall shape leaps upward to the right, which is the rhythm of "young vitality, innovative growth". With simple and clear font combination, it conveys a peaceful and open visual atmosphere, and also has strong universality.-
2020年，深圳经济特区建立40周年，深圳经过四十年的精彩演绎，用40年时间走过了国外一些国际化大都市上百年走完的历程。这是中国人民创造的世界发展史上的一个奇迹。标识以数字 “40” 和取自国旗元素的红星、代表 “不忘初心、心系深圳、心系国家” 的心形作为核心元素，紧扣深圳经济特区建立40周年的主题。字形圆润的处理表达了稳健、亲和的气质，呼应深圳 “包容、开放” 的城市性格；整体外形向右上跃动，是 “年轻活力、创新成长” 的节奏感。配合简洁清晰的字形组合，传达平和开放的视觉氛围，同时也具有极强的普适性。


Art Director: Boyuan SongDesigner: TigaYear: 2021Client: &#38;nbsp;BRANDOR COFFEE
	

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</description>
		
	</item>
		
		
	<item>
		<title>Project-HuaWang</title>
				
		<link>https://spd.studio/Project-HuaWang</link>

		<pubDate>Wed, 16 Mar 2022 09:45:08 +0000</pubDate>

		<dc:creator>SPD STUDIO 宋与伙伴</dc:creator>

		<guid isPermaLink="true">https://spd.studio/Project-HuaWang</guid>

		<description>
	画王大理石 &#38;nbsp;SIGHTONE MARBLE
Sightone marble is a marble brand aiming at the medium and high-end market, with the brand positioning of "modern space aesthetics builder". From the natural texture of marble, we can see the charm of Oriental ink and wash. Through the design and reorganization of marble texture, we form a series of graphic intentions to express architectural space, so as to present the echo relationship between oriental traditional artistic conception and modern space aesthetics.

画王大理石是一个针对中高端市场的大理石品牌，以“现代空间美学筑造者”为品牌定位。从大理石的自然纹理中我们看到东方水墨意韵，通过对大理石肌理的设计重组形成一系列表达建筑空间的图形意向，以此呈现东方传统意境与现代空间美学的呼应关系。

Art Director:Song&#38;nbsp; Boyuan&#38;nbsp;Designer: DahaiYear: 2018Client: GuangXi LiSheng Stone.&#38;nbsp;广西利升石业&#38;nbsp; 
	

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</description>
		
	</item>
		
		
	<item>
		<title>Project-JianKangALu VI</title>
				
		<link>https://spd.studio/Project-JianKangALu-VI</link>

		<pubDate>Wed, 16 Mar 2022 09:52:18 +0000</pubDate>

		<dc:creator>SPD STUDIO 宋与伙伴</dc:creator>

		<guid isPermaLink="true">https://spd.studio/Project-JianKangALu-VI</guid>

		<description>
	健康阿鹿&#38;nbsp;Health Deer

"Healthy deer" is a modern chain type community clinic. Besides offline stores, it also provides online health management service software for patients, creating Internet plus medical service features, connecting patients and clinics with Internet to achieve better quality and more efficient health care services. In terms of logo design, we adopt a simple graphic combination scheme, with two deer, one big and one small, as the main body of the brand logo, forming a connected visual effect between deer and deer, closely focusing on warmth and care, and transforming the visual impression of "warm medical treatment and family service" with the concept of interconnection. The design method adopts a one stroke and coherent line design to draw the patterns of different scenes, highlight the sense of connection and maintenance between patients and clinics, and echo the attribute of convenient communication on the Internet. In terms of brand color, light pink, light blue, light green and light orange are used to create a fresh, friendly and warm brand feeling, and express the modern health management service of "healthy Alu" through comfortable visual feeling.-
「健康阿鹿」作为现代连锁型社区诊所，除开设线下门店外，亦为患者配备线上健康管理服务软件，打造「互联网+医疗」的服务特色，用互联网连通患者与诊所，以达到更优质、更高效率的健康医疗服务。标识设计上我们采用了简约的图形组合方案，以一大一小的两只鹿为品牌标识主体，在鹿与鹿之间形成相连的视觉效果，紧扣温暖、呵护，以相互连结的概念来进行其「温暖医疗，亲人服务」的视觉印象转化。设计手法上采用了一笔画成、连贯性的线条设计，绘制出不同场景的图案，凸显患者与诊所的连接感及维系感，同时呼应互联网便捷沟通的属性。品牌色上，采用淡粉、淡蓝、淡绿及淡橙，以打造一种清新、亲和、温暖的品牌感，通过舒适的视觉感受表达「健康阿鹿」现代化的健康管理服务。
Art Director:&#38;nbsp;Song BoyuanDesigner: Lu Huiyun / TigaYear: 2019Client: &#38;nbsp;Shenzhen Health Deer information Technology co.,ltd &#38;nbsp;
深圳市健康阿鹿信息科技有限公司
	

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	</item>
		
		
	<item>
		<title>Project-JianKangALu Space</title>
				
		<link>https://spd.studio/Project-JianKangALu-Space</link>

		<pubDate>Wed, 16 Mar 2022 10:00:10 +0000</pubDate>

		<dc:creator>SPD STUDIO 宋与伙伴</dc:creator>

		<guid isPermaLink="true">https://spd.studio/Project-JianKangALu-Space</guid>

		<description>
	健康阿鹿 &#38;nbsp;诊所设计 &#38;nbsp;Health Deer Clinic

"Healthy deer" is a modern chain type community clinic. Besides offline stores, it also provides online health management service software for patients, creating Internet plus medical service features, connecting patients and clinics with Internet to achieve better quality and more efficient health care services. The space design takes "healing feeling" as the starting point. In the space color selection, white and log colors are mostly used to create a warm, friendly and comfortable environment and relieve tension; In terms of lamp selection, it is different from the cold color fluorescent lamp used in ordinary medical places. It mainly adopts hidden neutral light source to restore the lighting effect of color temperature and illumination of home environment as far as possible, so as to bring a comfortable and relaxed atmosphere; In the color selection of public objects (sofa and chair), the brand colors of light powder, light blue, light green and light orange are adopted, supplemented by linen with skin friendly texture, which can not only achieve the purpose of unified visual effect, but also reduce the psychological pressure brought by space.-
「健康阿鹿」作为现代连锁型社区诊所，除开设线下门店外，亦为患者配备线上健康管理服务软件，打造「互联网+医疗」的服务特色，用互联网连通患者与诊所，以达到更优质、更高效率的健康医疗服务。空间设计上以「治愈感」为出发点，在空间色彩选择上，多采用白色及原木色，营造温暖、亲和、舒适的环境，舒缓紧张感；在灯具选择上，区别于普通医疗场所所采用的冷色调日光灯，主要采用隐藏中性光源，尽量还原家居环境的色温及照度的灯光效果，带来一种舒适、放松的氛围；在公共物件（沙发、椅子）色调选择上采用淡粉、淡蓝、淡绿及淡橙的品牌色，辅以拥有亲肤质感的亚麻布料，除达到统一视觉效果的目的外也能减轻空间带给人的心理压力。
Art Director: Song BoyuanDesigner: Lu Huiyun / Jingfu / TigaYear: 2019Client: &#38;nbsp;Shenzhen Health Deer information Technology co.,ltd &#38;nbsp;深圳市健康阿鹿信息科技有限公司
	

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</description>
		
	</item>
		
		
	<item>
		<title>Project-CGC</title>
				
		<link>https://spd.studio/Project-CGC</link>

		<pubDate>Wed, 16 Mar 2022 10:22:13 +0000</pubDate>

		<dc:creator>SPD STUDIO 宋与伙伴</dc:creator>

		<guid isPermaLink="true">https://spd.studio/Project-CGC</guid>

		<description>
	深圳担保集团有限公司

Shenzhen guarantee Group Co., Ltd. is a financing guarantee service provider for small and medium-sized enterprises, committed to providing one-stop financing solutions for small and medium-sized enterprises. Its business involves financing guarantee, microfinance, pawn, commercial factoring and other fields, including loan guarantee, collective bill guarantee, entrusted loan, government special fund guarantee and other services. The original English logo (CGC) is refined. While retaining the English characteristics, the concept of flowing "water" is added to connect the three characters in a flowing form. The characteristics of ancient coins are also added to the modeling. The overall expression is simple, fashionable, more international, and retains the original corporate color, red.-
深圳担保集团有限公司是一家中小企业融资担保服务提供商，致力为中小企业提供一站式融资解决方案。旗下业务涉及融资担保、小额贷款、典当、商业保理等领域，具体包括贷款担保、集合票据担保、委托贷款、政府专项资金担保等服务。将原英文LOGO（CGC）进行提炼，保留英文特征的同时加入了流动的“水”的概念，以流动的形式将三个字符进行连接，造型方面也加入了古代钱币的特征，整体表达简约，时尚，更具国际化，保留了原有的企业颜色，红色。


Art Director: Boyuan SongDesigner: TigaYear: 2021Client: &#38;nbsp;CGC GROUP.
	

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</description>
		
	</item>
		
		
	<item>
		<title>Project-QuJiangDianJing</title>
				
		<link>https://spd.studio/Project-QuJiangDianJing</link>

		<pubDate>Thu, 17 Mar 2022 05:06:55 +0000</pubDate>

		<dc:creator>SPD STUDIO 宋与伙伴</dc:creator>

		<guid isPermaLink="true">https://spd.studio/Project-QuJiangDianJing</guid>

		<description>
	曲江电竞产业园 &#38;nbsp;形象设计
t is a wholly-owned subsidiary of Xi'an Qujiang Construction Group Co., Ltd., with the whole chain development of "investment, construction and operation" as the main line. Closely follow the market dynamics, pay attention to the industrial blockchain, take the emerging industry and e-sports industry as the development starting point, and strive to develop and create the domestic top E-sports Industrial Park. Inherit and extract the brand gene elements of "Qujiang culture" and "Qujiang construction" and "five units", combined with the elements of E-sports / digital / intelligence, with the inclination of speed. The five colors represent not only the five plates of the industrial park, but also the healthy and pleasant living colors.-
是西安曲江建设集团有限公司的全资子公司，以“投资、建设、运营”全链条发展为主线。紧跟市场动态，关注产业区块链，以新兴产业，电竞产业为发展起点，致力于发展创建国内顶级电竞产业园。传承提取”曲江文化“与”曲江建设“共有的”方块感“与”5个单位“的品牌基因元素，结合电竞/数位/智能的元素，加以速度感的倾斜，5个颜色既代表产业园的5大板块，也代表健康愉悦的生活色彩。
Art Director: Boyuan SongDesigner: TigaYear: 2021Client: &#38;nbsp;BRANDOR COFFEE
	

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